Best email marketing tools; Cost effective for small businesses with great features.
Email marketing is one of the most prolific marketing channels today online. In fact, most marketers know and say that their email lists are one of the most important business assets they own. Choosing email marketing tools or software for 2020 can be hard especially as a beginner or an owner of a small business.
But not today, as I am going to walk you through the Five best email marketing tools to use launch your campaigns. I am telling you this from personal experience after having tested out every other common email marketing tool in the past years of my online marketing.
Why is email marketing important?
According to research, over 90% of adults online today own, an email which basically illustrates that email marketing is still not dead.
Additionally, an email from a business or corporation is more likely to be seen than a social media message, which ultimately explains why email marketing is so powerful for business growth.
Furthermore, we all use emails for personal and professional use. There is no debate to this, because every gadget and device nowadays requires an email for set up. Besides we end up checking our email addresses from the devices at least once a day, which clearly shows how emails are still active today.
In a addition to that, email marketing generally has a Return on Investment (ROI) of over 3800%, which is totally crazy number compared to other digital marketing channels such as social media.
The task of choosing an email marketing service or software can really be hard but here are a few tips that you should put into consideration while picking a tool to use.
- Great and easy user interface
- Automation of workflows capability
- Availability of responsive newsletter templates
- High deliverability rate of quality emails.
- Fair pricing
Bearing in mind the above factors, your selection of an effective email marketing tool is simplified. Let’s jump into the top five best email marketing tools out there for small businesses;
1. Constant Contact
Constant contact is undoubtedly the best email marketing service. It has been in the industry for over the last twenty years. They’re one of the fastest growing companies email marketing companies in the world.
With this tool, you can easily create email campaigns with a variety of niche email templates, set up automation work flow as well as marketing automation. Even without editing and design skill, you can just use the drag and drop editor to customize email templates. Even more, with the full optimization of their email marketing features for your ecommerce stores.
Mange your email list or contacts, track your campaign results easily with Constant Contact.
The software is fairly priced and come with only two pricing plans i.e. Email plan and Email plus plan.
All the plans come unlimited emails, customizable templates, ecommerce features, accepted online store payments, list segmentation, landing pages and so many more.
The email plus plan has more advanced features compared to email plan i.e. automated email series, automated email behaviour series, RSVP, subject line A/B testing, coupons, surveying and event marketing.
It should be noted that pricing varies depending on the number of contacts that you have.
Most of the other email marketing tools have two weeks to a month free trial, while Constant contact offers a 60-day free trial without credit card details.
Additionally, there is a discount given to upfront payment of 6 months and 12 months, at the rate of 10% and 15% respectively.
Email Plan Pricing
- 0-500 subscribers cost $20/mo.
- 501-2500 subscribers cost $45/mo.
- 2501-5000 subscribers cost $65/mo.
- 5001-10000 subscribers cost $95/mo.
Email plus pricing
- 0-500 subscribers cost $45/mo.
- 501-2500 subscribers cost $70/mo.
- 2501-5000 subscribers cost $95/mo.
Sendinblue is a fast growing European email marketing software. It uniquely know foe the SMS and email marketing combined functionality in one.
It’s extremely easy to navigate and user friendly tool for creating automated emails, with no prior experience to editing and design needed. This is done using the drag and drop method to customize templates.
Sendinblue is ideal for beginners who really have no budget or are on a tight one for email marketing, because they offer a free pan for the users. The free plan comes with a limit of 300 emails to be sent out daily. And the plans start from as low as $25/mo.
Sendinblue is mainly know for the features of email marketing, SMS marketing as well as Live chat with customers browsing through one’s website instantly. The other important thing is the personalization feature such CRM, marketing automation, and segmentation which are pretty much available with all other platforms.
Price-wise, Sendinblue is fairly priced and really affordable; the number of contacts or email size doesn’t affect the price. The difference in price is dependent on the volume of emails to be sent daily or monthly. Therefore, this software is mainly for small businesses that really send out large volumes of emails.
Below is an illustration of the different plans;
GetResponse is more than just an email marketing tool. It is one of the largest and still growing email marketing service providers. The company boast over 350,000 users and still growing in over 180 countries. It’s a Polish established company which enables you to run email campaigns, create landing pages and webinars.
It’s best known for one of the greatest marketing automation in the industry, creation of beautiful and responsive email templates for all devices.
The major features for GetResponse include email marketing functionality, autoresponders, marketing automation, autofunnels, webinars, landing pages, analytics and optimization.
GetResponse has four plans namely; basic, plus, professional and enterprise. All the plans come a 30-day free trial except for the enterprise plan, with lowest plan starting at $15/mo.
The pricing is mainly dependent on the size of email list/contacts, however there are other advanced features that come with every other plan.
4 . AWeber
AWeber is one of the oldest if not the oldest email marketing service provider in the world. It was founded in in 1998 by Tom Kulzer. The email marketing tool is known for providing plenty of email templates, over 700 unique responsive templates.
The other notable features are automation, autoresponders as well as the A/B testing that allow up-to three variation of email split testing. Just like other email marketing services, AWeber, intergrades with various third party applications such as clickfunnels, WordPress, Thrive leads and so much more.
When it comes to support, no one comes close to AWeber. They have all sort of support from live chat to email support. To beef it up, they have a phone call support system where they receive calls from customers during the weekdays working hours.
Furthermore, AWeber has the AMP for email which enables customers to send email messages that engage the subscribers through interactive and dynamic content. The AMP for email powers interactive messages such as a YES/NO poll within an email message. The results from such polls are displaced in real time thus enabling you to know how engaging your audience was.
One of the most awesome pros of using AWeber is that regardless of how much you pay, you will get all the features available. In other words, all the plans have the same functionalities except for the mailing list size.
The plans don’t really have names but are identified by the size of the email list or contacts.
- Up to 500 subscribers: $19 per month
- 501 to 2,500 subscribers: $29 per month
- 2,501 to 5,000 subscribers: $49 per month
- 5,001 to 10,000 subscribers: $69 per month
- 10,001 to 25,000 subscribers: $149 per month
ConvertKit is one of the youngest and fast-growing companies in the industry. It is an email marketing software that is mainly for the creators such as the blogger, vloggers, publishers etc. It’s so user friendly and easy to customize email templates.
The tool enables you to give away content upgrade which basically the offering of more content (lead magnet) to sign up to your email list.
ConvertKit offers a 14 -day trial with its pricing starting as low as $29/mo. There is also a free account for beginners to collect and grow their email lists, which is known as the beginner plan. The other plans are Experienced and Advanced.
In summary, the above five email marketing tools are outstanding and worth trying out if you’re starting off with email marketing. There are a lot of other tools that offer relatively the same services, and before I conclude I would like to mention the following honourable mentions;
- Active Campaign
I hope to helped you with some valuable information on which email marketing tool to use for you campaigns. If you have and questions and suggestions regarding this topic, please comment in the comment section below.