Email Marketing Benefits To Small Businesses
Email marking is a digital marketing channel where commercial messages are sent out to a group of people or individuals through emails. And what are the email marketing benefits to small businesses? Let’s get to that in a minute.
Email marketing is one of the oldest online marketing strategies that has been gracing the industry for the last decades.
Most businesses especially the small businesses do not have adequate income to budget or leverage on several marketing and advertising platforms.
This is why email marketing comes in handy because enables the businesses to create bond and relations between them and their tribe or audience.
What are the benefits of email marketing to the businesses?
Creation of targeted and personalized content.
This is one of the coolest email marketing benefits; the ability to create campaigns and email content to fit your audience accordingly.
Email marketing services enable you to segment your customers and audience according to their preference and actions taken while on your site. This could be actions like clicking on a link, opening emails, clickthrough, unsubscribing, name it.
Additionally, you can use email templates to design and add images to the emails.
Not forgetting the ability to creating different content for your various audience with integrations such as the including of first or second name of a customer on top of the email.
You reach your audience or customers in any location.
Imagine being in a small town in Utah, United States of America and your having leads and customers from different parts of the world.
Wouldn’t that be really ideal for your business growth and recognition?
Well, with email marketing, you are able to interact and convert your audiences into customers from any corner of the world.
For instance, an ecommerce store owner doing dropping is able to target customers from different parts of the world using paid ads.
This cold traffic is therefore warmed up through series of emails, and in most cases end up being converted into buyers.
The Impact is regularly instant and immediate.
You and I know that nowadays online marketers are using emotions to squeeze every penny from customers. This is done through sending commercial emails that evoke emotions and state of urgency to buy a commodity.
Imagine being told about scarcity of a product after a certain period of time yet you really need it to solve a problem. Well, that’s how we’re turned into buyers by businesses.
Easy to operate and low costs.
Do you still remember the infomercials on your TV channels back in the day? How much do you think they cost? Obviously out of a budget of small businesses. Not only that, but also, they’re expensive to shoot the videos and related stuff.
Well, with email marketing you can easily start your campaigns simply by signing up with different email marketing services. Software like GetResponse and AWeber provide great deal of services for affordable monthly fee.
Unrealistic Return on Investment.
According to the research about all the digital marketing channels, Email mail marketing came up on top with a ridiculously insane and high return on revenue.
It had a whooping ROI of 122% which is basically four times more than any other digital marketing platform.
Better Brand Recognition
Most small business owners do not have insane amount of money to invest in brand recognition campaigns which is fine.
Email marketing small businesses enables to increase your brand awareness through engagement with your audience and giving them value consistently.
Of one the best way I can demonstrate this, is through google. Google always updates and gives guidance to everyone on effective ways utilizing it fully through emails.
Increasing your website traffic
Anyone who has subscribed to Neil Patel on either YouTube or through email, you all know that he always sends messages for people to check out his latest content on the website.
Whenever you produce a new piece of content or blog post, you email your subscribers to go check it out. This helps the search engine algorism to boost a website’s ranking and that hat is how power email marketing is.
Email marketing is one of the greatest assets that will propel the growth of your business easily. There is no excuse not to incorporate it into your business practices.
Interested in learning more about email marketing? Check out this article about how to start your email marketing campaigns today.