GetResponse Review: From its Pricing to the unique features

I’ll take you through a GetResponse review, one of the best email marketing tools out there, right from the overview to an in-depth insight. Throughout the article you’ll learn the following;

• What is GetResponse and its overview?
• The tool’s features
• Functions
• How much does it cost?
• What are the cons and pros

What is GetResponse?

It basically refers to an email marketing tool that helps one to create content, boost sales and increase the traffic to one’s website. A Polish-based company that accessed in over 180 countries across the world with hundreds of thousands of monthly subscribers monthly.

It enables one to create a mailing list, newsletters to one’s subscribers, as well as having the automation feature to sending out email automatically.

Over the years, the software has been upgraded from being solely used for email marketing to an all-in-one tool that offers video marketing, webinars, landing pages, automated sales funnels as well as Customer Relationship Management.

The GetResponse features 

As mentioned earlier, GetResponse has evolved so much, this has led to increment in the number of key features which include the following;

Email marketing

GetResponse offers you with most effective path to successful email marketing through availing you with professional emailing templates, easy design tools and well as unmatched deliverability.

To beef it up, you can your suitable email at just about the right time for your customer or potential lead to be present online, would you at how cool that feature is? This all possible with the software’s Perfect Timing and Time Travel Delivery tools.

How about warming up your subscribers with automated follow up emails? Yes! GetResponse has an autoresponder feature for effective email marketing.

In addition to that, you’re are able to send newsletters: – One-time email broadcasts announcing updates and offers. You can as well increase your blog’s or website’s reach through sharing posts via emails- The automated blog digest tool under email marketing.

The software helps you throughout your email marketing campaign right from creating beautiful, responsive emails easily to keeping track of your email performance. What more would you want huh?

Autoresponders

Basically refer to programs that automatically generates a set response to all messages sent to a particular email address at your defined intervals.

For example, you can set send a message 15 minutes after someone signs up to your page,

Then, a series of marketing emails follow, maybe within a couple of days or weeks, at your pre set interval.

Both GetResponse and AWeber offer autoresponders with great functionality.

But the GetResponse autoresponder functionality, in my opinion is quite better and ahead of the AWeber.

To beef it up, there is the “autofunnel” integration.

Autofunnels refer to emails combined with landing pages, sign up pages to sell a product or collect leads/building an email list.

Marketing Automation

Marketing Automation is an upgrade and new feature that allows you to create an advanced automation workflow by use of the drag and drop builder.

Guess what’s more fascinating about this: – You can further go ahead to set a command that tells GetResponse to do next once a subscriber takes a certain action

In addition to that, you can use comprehensive actions to trigger the sending of emails with GetResponse,

GetResponse has triggers that are used to make automation work flow which include the following;

• Email Opens
• Abandoned Carts
• Product Purchases
• Link Clicks

Autofunnels

 

An autofunnels is a tool that lets you manage and develop online sales. GetResponse Autofunnel will help you promote products online, gain new customers and increase sales results. It’s an easy to use tool that will save you time and improve your sales rates. It’s easily integrated with autoresponders, webinars, and landing pages, and streamlines all the processes as you only all of them in one place.

Autofunnel enables you to promote and sell online, find potential buyers, build your list of contacts, retain your clients and well as increase sell results.

There are different types of autofunnels which include the following;

Sales Funnel: – Kind of funnel for collecting leads and finalizing sales

List Building funnel: – Helps you to collect emails or customer data, whom you will eventually turn into sales.

Webinar funnel: – Basically a webinar that helps you to stay connected with your audience as well as engaging with them.

You can launch any of the funnels within minutes using over thirty predesigned and conversion optimized scenarios to sell, build lists and hence grow.

Landing Page

With GetResponse, you can design landing pages that convert your traffic and leads into more sales regardless of whether you know to design or not really. It has a wide range of lead generation tools to ensure higher conversions on your website or landing pages like pop ups, forms, countdown timers, webinars. You can further more integrate your landing page with your website/domain, Facebook pixels, or google tag manager or an ecommerce store.

 

Ecommerce

Connect your online store to GetResponse and easily populate your product inventory in your GetResponse account so as to promote your products directly in your landing pages and emails thus sell more.

For more information on Ecommerce on GetResponse, check this information out

Traffic Generation

Promote your products with thumb-stopping videos and eye-catching videos on social media using the GetResponse social ads creator. With GetResponse, you don’t have to hire someone to do for you the ads creation job since you already have the software’s mobile app that facilitates content creation.

 

You can further more create promo videos by just adding product photos, prices and names and the app will automatically create for you different sets of branded promotional videos, banners or slideshows. Choose your choice among them and edit if need be or basically choose from over 200 pre-designed templates by pros, perfectly deigned for your different industries/businesses. You’ll be shown a step by step procedure while creating the videos or slideshows.

Webinars

Did you even know that GetResponse, an email marketing software has a complete webinar marketing solution? Yes surely, the webinar is designed to increase engagement and conversion rates.

Interact with your attendees using chat, polls, screen sharing, whiteboards,
and YouTube integration to get your message across. Provide attendees with easy access to your webinar room – no plug-in installation required.

Forms and Surveys

Get response has created forms that tailored to make your online marketing easier in accordance to your different needs. There are a variety of the form for example newsletter sign up, order forms, free downloads, free courses sign up, feedback forms, event sign up, seasonal forms, and blank forms.

It’s even more amazing that one can one can create designer- forms customized to one’s needs and HTML free.

You can further more do online surveys and capture valuable feedback from your customers — find out what they think and want. It’s a valuable market research tool, available at no extra cost with your GetResponse account.

Analytics and Optimization

View email marketing statistics such as open rate, CTRs, and goals reached in real time and as they change hour by hour. Discover your contacts’ activity patterns and optimize your campaign performance based on sound data.

GetResponse email analytics enables you to compare your contacts using mobile with those using desktops. You can go further more into finding out which email clients your audience use; Yahoo, Gmail, Outlook, etc This enables you to optimize according to your audience preferences.

Compare the results of two emails and find out which yielded better results, easily analyse opens, clicks, unsubscribes, and conversions for a clear picture of what works best for your audience and why.

With so much evolvement and developments added to GetResponse, there are so many more features, to learn much more about the features, please read here

Wait, what are the functions of GetResponse?

Apart from the obvious reason of it being an email marketing tool, GetResponse an really evolved over the years and now serves so many functions like;

Capability of being use for webinars

For creation of landing pages

Marketing automation techniques capability

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What is the GetResponse Pricing?

GetResponse has four pricing options that cater for everyone. The pricing options vary depending on a number or the size of one’s email contacts. They include; basic, plus, professional and enterprise

And hey! They come with a free trial for thirty days

BASIC

Plan Cost: $15/month

Includes a 30-day free trial

The basic plan comes with the following

1. Email marketing
2. Autoresponders
3. Unlimited landing pages
4. Unlimited automation templates
5. Sales funnels (1 funnel)
6. Unlimited lead funnels
7. Facebook Ads
8. Sell e-products

 

PLUS

Plan Cost: $49/month

Includes a 30-day free trial

You’ll find the following in this package

• Everything in the basic plan plus

1. Automation builder (5 workflows)
2. Webinars (max 100 attendees)
3. Contact scoring and tagging
4. Sales Funnels (5 funnels)
5. Work together (three users)
6. Webinar Funnels (5 funnels)

PROFESSIONAL (PRO)

Plan Cost: $99/month

Comes with a 30- day free trial

It includes;

• Everything in Plus plan plus:

1. Unlimited automation builder
2. Paid webinars
3. Webinars (max 300 attendees)
4. Unlimited sales funnels
5. Unlimited webinar funnels
6. Work together (5 users)
7. On-demand Webinars

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ENTERPRISE

Plan Cost: Custom pricing

• Comes with everything in Pro and more;

1. Transactional emails (paid add-on)
2. Account manager
3. Dedicated IP address
4. Deliverability consulting
5. Single sign-on (SSO)
6. Webinars (max 500 attendees)
7. Email campaign consulting

Learn more about the pricing from here

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What are the pros and cons of GetResponse?

Just like any other product or software out there, GetResponse has advantages as well as things you will not like. The following are the Pros and Cons of GetResponse;

Pros of using GetResponse

• It has a very adorable and beautifully designed user interface
• In regards to the Basic Plan, GetResponse is less expensive compared to its competitors
• It offers Landing pages so you can reduce easily reduce costs spent on another software building landing pages.
• It offers you discounts upon paying upfront for a year or two years, an added bonus you’ll barely find with its competitors
• GetResponse gives you awesome marketing automation options
• GetResponse offers webinars functionality, which is a unique selling proposition as you will not find the same service being offered by other tools.
• It has more features which are simple to navigate and use, than its competitors
• Its autofunnel feature enables anyone to manage their sales funnels and e-commerce activity all together under one software. Would you look at how crazy that is!
• It can serve as a CRM (customer relations management) system.
• GetResponse offers a great and flexible data segmentation approach.
• Its landing page creator facilitates A/B testing which saves one costs.
• Perfect for email marketing
• It has a great customer service or support which is 24/7 regardless of your location in the world in all its plans

Cons of using GetResponse

• It has so many options which can be quite overwhelming.
• The software does not have a two-step authentication at the login.
• GetResponse doesn’t provide a full sales funnel builder platform.
• Its emails and landing pages design interface is quite complicated or fiddly.
• The forms for data capture provided are not responsive.
• GetResponse no longer offers phone call support format

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And Finally… 

GetResponse is a great option for email marketing and wholeheartedly recommend for anyone to use.