GetResponse vs Mailchimp
You are probably on this page because you’re looking for the right email marketing software or tools to use for your campaigns.
GetResponse and Mailchimp are some of the top and well-known email marketing service providers in the world. GetResponse was founded in 1998 in Poland. It was initially an email marketing tool but evolved into an all marketing solution overtime. Mailchimp on the other hand was established in 2001 in the United States, and as well become one of the industry’s elite.
Having said that, let’s jump into an in-depth review of the features and pricing of GetResponse vs Mailchimp.
GetResponse vs Mailchimp: Pricing
Pricewise, GetResponse and Mailchimp have totally pricing plans and have highlighted their pricing overview.
GetResponse has four plans i.e. basic, plus, professional and enterprise.
Basic: It starts at $15/mo. with an email list of 1000 subscribers.
Plus: The plus plan costs $49 per month with a maximum email list size of 1000 subscribers.
Professional: It costs $99 per month with a list size of 1000 subscribers.
Enterprise: This is the most expensive plan of GetResponse and it costs $1,199 per month with an email list of 100,000 subscribers.
All the plans come with a 30-day free trial. They all have distinguished features, the become more and advanced with each plan.
Mailchimp has a very unique pricing system or plans. They include the forever free plans, Essentials, Standard, and Premium.
The forever Free plan is best for beginners who really have no budget or are just starting out to collect emails. With this plan, you’re able to send out 10000 emails per month, and a maximum email lit of 2000 subscribers. Once you exceed this number, you’re entitled to upgrade for the paid version. It should be noted that plan has limited benefits and features.
Essentials plan starts at $9.99 per month with 1,500 subscribers or emails and you can always increase the pricing if your subscribers increase and you need to continue with it.
Standard Plans starts at 14.99 per month with a up to 2,500 subscribers. Similarly, to the Essentials, you can always increase the pricing if you have more subscribers and there is need to maintain with the same plan. This can be done by calculating the amount the mailchimp pricing dashboard with their calculator.
The Premium: This is the most expensive plan with mailchimp. It starts at $299 per month. It has all the features of the other plans plus more advanced other features. The price tag above contains up to 10,000 subscribers.
Final say: As, a beginner who needs a free software to collect emails, mailchimp is really cheaper because of the forever free plan. But when it comes to paid versions, GetResponse is clearly far cheaper than mailchimp.
GetResponse vs Mailchimp: Ease of Use
Everyone wants a software with great user interface!
When it comes to ease of use or user experience, both tools have done a great job because they are easy navigate. They have easy drag and drop editors.
But if I was entitled to pick one with the easiest and simple user experience, it has to be Mailchimp.
GetResponse vs Mailchimp: Autoresponders/ Automation.
The automation or autoresponder functionality is one of the most vital and sought features in an email newsletter provider. Both Mailchimp and GetResponse offer the best automation or autoresponders in the industry.
They all allow you to create autoresponders triggered by actions, purchases, change of data and time. The actions can be email opens, clicks.
GetResponse enables you to create a more sophisticated and visual work flow. This allows to created a detailed and thorough email automation journey.
Mailchimp on the other hand provides the same autoresponder system but on templates.
Final Say: Both GetResponse and Mailchimp offer a great automation feature. The only difference is that, GetResponse provides the autoresponder functionality in all its plans. Mailchimp only offers this functionality beginning with the standard plan, which it’s really hard to take for those that pay for Essentials plan yet lack automation or autoresponders. This makes it more expensive for mailchimp users. Clearly GetResponse wins this section.
GetResponse vs Mailchimp: Templates
GetResponse and Mailchimp are known for their responsive email templates even on mobile devices such as phones and tablets.
GetResponse has a wide range of templates- over 500 templates. The templates cover all the niches online from media to health and travel to sports or fitness niches.
And for the coding dummies like me, worry less because there is a drag and drop editor that you can use to edit your templates. The coding experts on the other hand, can design even better templates using HTML code editors.
The only catch with these templates is that some of them seem dated and not flexible-they end up not displaying effectively on Gmail mobile app. This problem is however being resolved with a new version of email creator and brand-new templates being worked upon by GetResponse.
Mailchimp templates are a lot less than the GetResponse ones- just over 100 templates. They’re very responsive and more modern looking compared to GetResponse ones.
Just like GetResponse, mailchimp offers a HTML code builder and a drag and drop editor for the ones not familiar with coding.
Both Mailchimp and GetResponse offer buying of templates from third party apps too; Mailchimp also has an option for paying for customized templates.
Final: There is no big difference between the templates of both email newsletter providers. I would definitely go for a tie or draw here.
GetResponse vs Mailchimp: Analytics and Reporting
Both tools offer pretty much all the important things you would need from your email campaigns. They offer details such as those that opened or clickthrough, unsubscribes, ecommerce tracking and so forth.
Mailchimp has a social media tracking functionality, this is where it edges out GetResponse.
On the other hand, GetResponse automatically creates emailable groups depending on precise user action when the mails are sent out.
They all offer outstanding analytics or reporting statistics of email campaigns, on simple and easily accessible dashboard.
GetResponse vs Mailchimp: Split Testing or A/B Testing
Split testing is a feature that allows to try out different variety of emails sent out in order to pick the best performing from your email list. This is done through changing subject lines or headlines, part of content on different emails and send them out.
GetResponse allows you to test up to five different versions of your emails. This feature is offered on all the plans for GetResponse.
Mailchimp allows you to use on three of different email versions, on all the plans except the premium which comes with exceptional variants of emails.
Final say: In terms of costs, GetResponse’s split testing is quite cheaper because the functionality offers up to 5 variants on all the plans. Mailchimp is a bit expensive because if you need to test many variants then you would have to upgrade to the premium plan whose cost starts $299 per month.
GetResponse vs Mailchimp: Integrations
Both GetResponse and mailchimp have a great deal of third-party integrations. Mailchimp however offers much more integrations compared to GetResponse. They intergrade with services such as Facebook, WordPress, ecommerce stores like Shopify and WooCommerce, PayPal and so many more that you can find on their respective websites.
GetResponse has a discoverability option for SMBs looking for what is beyond what everybody is using. This is where it out edges Mailchimp.
GetResponse vs Mailchimp: Support
When talking about support, both tools have incredibly outstanding support. They offer from emails to live chat 24/7.
Mailchimp have an advantage over GetResponse with the phone support. It is however only offered to those using the Premium plan.
GetResponse has more efficient and easily accessed support. They have deployed over 24 agents to help you out twenty-four hours, Seven days a week.
Final say: GetResponse surely wins here because I have experienced support from both newsletter services; with mailchimp, it was a little harder to find someone to chat with for help, which is completely to the support from GetResponse
They are all outstanding software and really recommend them for beginners. However, if you need an incredible email marketing service with modern features and cost effective, it is no brainer I am recommending GetResponse.
Mailchimp is really great for beginners that need a free tool to first collect emails with. This is done using Forever free plan. However, when it comes to upgrading, it becomes quite expensive for the beginners, as a matter of fact, for everyone using it.
I am pretty sure you have an insight to both the email marketing tools, that will help you make an informed decision. If you have any suggestions and anything in regards to this article, feel free to air out thoughts and comments in the comment section below.