What is an autoresponder?
There’s no doubt that email marketing is one of the most important tools you’ll need to scale and grow your business or following in the business world, even more in this digital era.
In fact, according to data collected from marketers on the effectiveness of digital media channels, email marketing is not dead, I would say that it’s at its prime apparently. Remember statistics don’t lie.
As a matter of fact, it topped other digital medial platforms i.e. social media marketing, SEO, Social PPC, Content Marketing, direct mail and affiliate marketing.
And if you’re serious in taking your email marketing to the next level, particularly building your list and having a targeted group of engaging and raving subscribers then you have no choice but to use some of the additional functionalities in your game;
To be even more precise, this is where autoresponder comes in handy.
In this article, I walk you through a stunning feature of an email marketing tool; autoresponder and how it works as well as a quick look into the benefits- particularly the GetResponse’s.
So, what is an autoresponder?
In a nutshell, it refers to an email that you’ve programmed that is sent automatically, to your subscribers or contacts based on behaviour actions.
For example, when new subscribers join your email list, you may send a thank you email.
It’s then followed by a series of either educating, product launching or product offer emails, a couple of days or hours later depending on how you set it.
How does it Work?
All you have to do is creating and availing valuable content filled emails, After.
You schedule your autoresponders to create tailor-made series for your customers that perfectly match their needs and interest.
Before continuing, ask yourself why do subscribers sign up or simply why you signed up to someone’s email list at some point.
According to RocketResponder’s Patrick Griffin, it’s quite self-explanatory, subscribers sign up because they want to receive emails from you.
Subscription could have been triggered by the lead magnets or baits, which are basically giveaways in exchange for their emails.
So, what’s next? Introduce and expand your brand or business through the integration of follow up series with an autoresponder.
This calls for proper and well copywritten emails (writing content to be distributed through different emails).
Then automating the sending process to make your work easier and save time.
Does an autoresponder play a role here?
Definitely Yes, as I mentioned in the automated email sending strategy.
There are tens of email marketing service providers out there.
I have tried out a couple of them but none has autoresponder feature with outstanding functionality like GetResponse.
GetResponse allows you to create time-based messages.
You can create optimized email marketing cycles adjusted to your audience profile without any constraints:
- Unlimited messages per day
- Advanced timing control
- Simple cycle management
- Day-of-the-week selection
- Drag-and-drop message management
- Quick message edits
The GetResponse autoresponders feature stands out mainly because of the ‘autofunnel’ integration.
An autofunnel refers to emails combined with landing pages, sign up pages combined to sell a product or collect emails/building an email list.
It is a tool that lets you manage and develop online sales.
The GetResponse autofunnel will help you promote products online, gain new customers and increase sales results.
It’s an easy to use tool that will save you time and improve your sales rates.
It’s easily integrated with autoresponders, webinars, and landing pages, and streamlines all the processes as you only all of them in one place.
Autofunnel enables you to promote and sell online, find potential buyers, build your list of contacts, retain your clients and well as increase sell results.
There are different types of autofunnels which include the following;
Sales Funnel: – Kind of funnel for collecting leads and finalizing sales
List Building funnel: – Helps you to collect emails or customer data, whom you will eventually turn into sales.
Webinar funnel: – Basically a webinar that helps you to stay connected with your audience as well as engaging with them.
And finally, …
Emailing is the most effective and preferred marketing channel by consumers and customers to communicate with the companies.
This is backed by a study from MarketingSherpa indicating that;
- Sixty percent of the survey respondents picked emails to receive promotions
- updates from the different businesses and companies.
- Furthermore, only 20% and 17% chose social media and text messages.
If you need an ultimate guide to creating your email marketing campaign, I stress you to read this.
If one is considering incorporating email marketing into their business, I ideally recommend signing up for GetResponse.
It’s simply the best in the industry with a wide range of extensive features.
Read more about GetResponse here.